The brief was to pick a target market in a large city. And create, and brand a "survival kit" for them.

We decided to focus on the large group of homeless people living in San Francisco. And as the holiday season were getting close we created a Christmas gift that can make a difference. Street Kit is a gift filled with necessities that would give someone without a home a better day. We placed shelfs around the city as outdoors advertising giving holiday shoppers an alternative gift.

Team: Alexandra Lund (Art Direction), Nina Olsson (Copy)